Recently Bazaar grew a branch directory service. This allows plug-in developers to define custom "protocols" that resolve the branch names into some other branch location.
The Launchpad plug-in defines a protocol "lp". Launchpad uses the other parts of the URL to relate to projects, series or individual's branches. The shortest valid URL for Launchpad is something like lp:do. You can also use an empty authority (or site part of a URL), so lp:///do is exactly the same, just longer. Personally I prefer the one without all the slashes.
The do part of the branch location relates to the GNOME Do project on Launchpad. There is a little magic (a.k.a. configuration) that is needed to make this work. Projects in Launchpad get an initial development focus series created for them. This is intended to relate to the branch of development that is where current or new work goes. In order to have the code available through the Launchpad directory service, the code has to be available through Launchpad as a normal branch.
Once a branch has been either hosted, mirrored or imported for the project, one of the people responsible for the project in Launchpad can relate the branch with the series. Once this is done the branch is easily accessible. People that have permission to make these links will be shown a link on the main code tab for their project (we don't taunt people who can't make the links with an invalid option).
If there is another series, say 1.0 for our project fooix, and we have branches associated with them, then we could get the 1.0 branch using lp:fooix/1.0. Normal Launchpad branches are also accessible using the lp protocol using lp:~username/project/branch-name.